Marketing Management.
Business Environment.
Business Ethics.
Environment Management.
International Marketing.
Rural Marketing.
Service Marketing.

Worked with J.K. Cement Ltd., Kanpur as a Technical Supervisor from Feb 1982 to Feb. 1985, Worked with Duncans Industries Ltd. (formerly it was British Multinational Known as ICI, INDIA LTD.) in quality control from 1985 to 2004.

Working as a Asst. Professor in Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur from July, 2004 to date, Visiting Faculty to the Institute of Business Management, CSJM University, Kanpur since 1993, Delivered lectures on Rural Marketing, organized by the Directorate of Extension, CSA University of Agriculture & Technology, Kanpur, Resource Faculty to MSME Development Institute (Formerly SISI), Govt. of India, Kanpur

A Research Paper titled as “ Geographic Indications: An Emerging Issue” published in the research journal Management Today, published by Sherwood College of Management, Lucknow in July Issue, 07. Presented a paper “ Geographic Indications” in the National Seminar on Intellectual Property Rights, organized by SISI, Kanpur in the year 2005, Presented a paper titled “ Role of Environment in Shaping of Banking Services” in the National Seminar held at the Institute of Business Management, CSJM University, Kanpur

Founder President, Alumni Association, IBM, CSJM University, Kanpur. Appointed as an Observer to the PGDBM Admission Test by IBM, CSJM University, Kanpur. Appointed as an Observer to the PGDBM Entrance Test by Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur.

Editor, IMR- Management Speak, a journal of GHS-IMR, Kanpur. Organised a Workshop on Entrepreneurship in Sept. 2007. Key Speaker was Ms. Poonam Sinha, Regional Head, Indian Institute of Entrepreneurship, Dehradun. Currently holding additional responsibility of Media Co-ordinator for all the events held at Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur since 2004. Organised Cultural programmes “ Virasat 06 & 07” at GHS-IMR, Kanpur. Orgainsed EYE Check-UP camp at the GHS-IMR, Kanpur.