Rajinder Steels Ltd. (May 1994 – Dec. 1995) Creating and maintaining Dealer Network under the capacity of Business Development Executive, • Handling RBI and International Banking work

GHS-IMR(Jan. 1996 – till date), • Taking following course in the PGDBM programme – Sales & Distribution Management, Direct Marketing, Advertising Management, Consumer Promotion, Retail Management, Rural Marketing, Product Management, Marketing Management, • Introduced courses on Direct Marketing, Consumer Promotion, Retail Management, Below-the-line promotion in the Institute., • Guest Lecturer at CSJM University in MBA, Part Time Executive programme, • Carried out the responsibility of PGP Co-ordinator, •

Brand Image of India among foreign nationals – Large scale study encompassing 2000 nationals from 8 countries across the globe
Study on Undercutting and Adjustment practices in Sales

Breaking the ground at Kano Management Review,IIM-B, Dec., 1999.
The Snags in the Field A&M, 15 June, 2000.
‘Man or Machine’ – Substituting for Effective Services, Indian Management, 15 June, 2000.
Product – Its association with the Personality Paradigm, IMT-Ghaziabad, Journal, July-Dec. 2000.
From One-to-One Golden Jubilee issue of Solus – Magazine of Ad Club of Bombay.
August, 2004, Getting customers through the door Smart Manager, issue Dec. 2005 - Feb.2006
Launch of NavJagran, Case Study, Vision-Journal of MDI, October-December,2007
Zooming in on Malls, Retail Biz, May 2008

Case Study published under TCS Smart Case Study Contest in Smart Manager issue Dec.2005 – Feb.2006.
Impressed by the content of his article.
IIM-Bangalore Journal Management Review started the new feature ‘Hands on’, Ph.D. work on Product Personality was published in IMT.
Ghaziabad Journal, ‘Paradigm’.
Appeared in Dainik Jagran the reputed hindi daily because of innovative teaching methodology Late SunuSen Gupta, formerly, Marketing Director, HLL, cited his clarification on one of the concept in A&M, issue– 31st Dec., 1999.
• Organised workshop on ‘Production of Print Ads’ in association with agency Hakuhodo Percept.
• Organised workshop on ‘Advertisisng- A 360° Approach’ in association with agency JWT.
• Organised & conducted the training programme for Thermodynamics Pvt. Ltd.
Silver Medalist for 2nd position in MBA.

Alumni Chair, GHS-IMR (July 2006 till date)
MDP Chair, GHS-IMR (Nov.2008 till date)
Ex PGP Chair, GHS-IMR (Jan.2005-Feb.2006,July 2007-Apr.2009)
Ex Library Chair, GHS-IMR (Jan. 2010-Oct.2010)