Marketing for Sales Professionals – 1 Day MDP

The understanding of marketing concepts and its canvass will help Sales Professionals project a positive image amongst the marketing personnel of their firms. This MDP will help the participants to appreciate unique marketing thinking and equip them to have effective interface with their colleagues in marketing and product management department during the national sales meets or otherwise. And as the field of selling in India is evolving from ‘hard-core selling’ to ‘relationship-based selling’, the understanding of marketing will help professionals to adopt a relationship-based approach and improve performance on day to day basis.

Program Objective: Equip Sales Professionals with broader marketing concepts and create understanding about product management decisions.

Content of the Programme

Outcome:

Sales Professionals will be in a better position to handle their deliberations with the marketing/brand managers. The practical insights alongwith marketing knowledge may even give them an edge over their marketing counterparts. This will enhance their self-esteem and position within the firm.

Eligibility

Candidates should be working in some business organization preferably in sales department or are self employed Candidates should be graduate

How to apply:

Candidates can apply by filling the enclosed form. Photocopies of the programme can be used in case of more than one candidate. Duly filled form can be deposited at the Institute with Mr. Vinod Sharma. Fees can be deposited in cash or by the way of a crossed demand draft or a/c payee cheque in favour of "GHS-IMR, Kanpur" payable at Kanpur.

Download MDP Form